"Pass Me A Coke®!"  "What Kind?"  "How About A Pepsi®.":
The Use of Brand Names as Substitutes for Proper Names





A Sunflower

         Having grown up in Texas but later going out of state for college, I realized that the word people in the Houston area use to mean "soda pop" is different than the words used by people in other areas of the country to refer to the same thing.  In fact, it startled me to realize that speakers of the North Houston dialect of English actually use a brand or trade name as a substitute for the generic name of this common item.  It was indeed a regular experience to hear people answer the question "What kind of Coke® do you want?" with a response like "How about a Pepsi®."

         This interested me enough that I began to make a list of similar cases where English speakers use a single brand name to refer to an entire class of product, regardless of which particular brand of that product it is that they are referring to.  I have included this list here for your perusal and enjoyment.

         The list is obviously not complete; several of the examples are specific to a particular dialect and not to all American or world speakers of English, or are older terms that have fallen out of common usage.  Since my experience has been primarily in suburban east Texas and suburban Utah, I do not have enough experience with other dialects to provide examples from other areas.  Sometimes as my friends and I were coming up with this list, we found that the use of the brand name is so prevalent that we had a difficult time coming up with the "real" name for an item.  In some cases we still haven't thought of one.  If you can think of another example, or if you can think of a more correct "actual name," please send me e-mail at h.p.robertson@m.cc.utah.edu.

Here they are, in no particular order:
CokeSoda pop
RollerbladesInline skates
Pop TartsToaster pastries
KleenexFacial tissue
Xerox MachinePhotocopy machine
JELLOGelatin dessert
Levi'sJeans
Oreo'sCream-filled chocolate sandwich cookies
WalkmanPortable cassette player
DiscmanPortable CD player
Q-tipsCotton swabs
Band-Aid'sAdhesive Bandages
Kool-AidFlavored Drink Mix
IBMDOS based personal computer
Chicken McNuggetsChicken nuggets
Happy MealKid's meal
FrisbeeFlying disc
Twizzler'sLicorice
Cheerio'sToasted oats cereal
Jeep?
PopsicleFrozen juice dessert
Jet SkiPersonal motorized watercraft
Aqua SocksWater shoes
TevasWater sandals
CrayolasCrayons
Scotch TapeClear adhesive tape
Ziplock BagsSealable storage bags
ChapstickLip Balm
CarmexLip Balm
White OutCorrection Fluid
Liquid PaperCorrection Fluid
Tupperware?


Credits:  Rob Robbins, Paul Robertson, Joel Weight, Lindsey Everett


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